Mission and Values

While Liberty Group has continued to grow and evolve, its core Mission Statement has remained the same for more than three decades:
 
“Our mission is to inspire the growth of our associates through career development, emphasizing teamwork and integrity; and a mutual sense of respect. We will focus on internal associate promotion and consistently provide our guests and fellow associates with a professional, friendly and enthusiastic attitude.” 
 

EXCEEDING EXPECTATIONS

Our mission is to completely exceed the expectations of our guests. We will be committed to provide exceptional service and first-class accommodations at competitive prices to each of our guests. 

FOSTERING ASSOCIATE DEVELOPMENT

Our mission is to inspire growth of each of our associates through career development, emphasizing teamwork and integrity, and a mutual sense of respect. We will focus on internal associate promotion, and consistently provide our guests and fellow associates with a professional, friendly, and enthusiastic attitude.

ENHANCING STAKEHOLDER RETURNS

Our mission is to ensure our investments will result in stakeholder returns that are consistently amongst the best in our industry. We will create long-term value through effective management practices, creative marketing strategies, efficient operations, and proactive cost control practices.

CONTRIBUTING TO OUR COMMUNITIES

Our mission is to participate in the continuous improvement of our local communities and preservation of our environment. We will recognize the impact we have on our local communities and take pride in our involvement as leaders and citizens.